Whether you have tried to sell your ideas in the past and failed or whether you have never tried beyond nurturing your ideas in your mind, please remember this–if you deeply believe in your ideas and if you have a vision of greatness for your ideas, one day, you will be able to turn your dreams into reality.Remember Carl Carlson’s 17-year efforts to make his copy machine (Xerox) a reality and Thomas Edison’s 10,000 experiments to invent the light bulb. The powerful lesson from many great inventors and entrepreneurs in human history is–Never Give Up! Even if everybody keeps telling you to give up and to get a life beyond your dreams, you should remember that negative people and negative reinforcements are only barriers to transforming your new ideas and dreams into reality. Many famous inventors and entrepreneurs refused to give up regardless of how many people laughed at them or how many times they failed. Many of them took a great deal of risks in their personal and professional lives to sell their ideas and inventions. In their endless efforts to sell ideas and inventions they passionately believed in, these innovators approached hundreds of companies, paid multiple brokers to show their ideas to manufacturers, explained their new ideas to scores of consultants, attended dozens of trade shows and seminars, and made hundreds of telephone calls. But, they knew that one can never be sure of how long it will take to succeed. And so, they never gave up. They smiled when friends and relatives would ridicule them and say “how is that big idea coming along”? They were heart-broken when some companies said that their new ideas were not worth considering. But, after the initial disappointment, they became more determined to prove that those companies were wrong, and so they worked even harder to sell their new ideas and to transform their dreams into reality. All the negative people and negative reinforcements could not destroy their spirit of endurance, perseverance and resilience.
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They remembered the famous quote “Most people succeeded just one step beyond their greatest failure.” They kept on trying and did not allow the rejections and negative reinforcements to kill their new ideas and their hopes and dreams. They took every obstacle as a challenge to overcome. They picked themselves up after every rejection and kept on working even harder. They deeply believed that one day, the right opportunities will present themselves and will open the doors to their hopes and dreams. They sincerely felt that the right company, agency, investor or marketer would realize how their new ideas could be turned into successful products, services, business entities or national development programs. In the end, their confidence, perseverance and hard work helped them turn their dreams into reality. They realized that they had been approaching all the wrong people or companies who failed to see the possibility in their new ideas. And then one day in a magical moment, the right person or company had the opportunity to see their ideas and instantly recognized the vision of greatness in their new ideas.For many industries the best new ideas are not generated in-house, they come from outside, from innovators such as yourself. Although all companies engage in in-house product development, the smarter companies also search outside to augment their resources. Investors, marketers and idea commercialization companies also help innovators develop their new ideas for market introduction.